Clorox Scentiva disinfecting products with grapefruit and orange blossom scent, including a spray bottle and pack of wipes, on a reflective surface. 
SCENTIVA

rebrand launched

January 8, 2024 

Read between the headlines

Click to expand brainstorm

Crumpled piece of white paper on a plain background.
Crumpled white paper ball on a black surface
Crumpled white paper balls on a black background.
"First draft & feedback" in black serif font on white background.

Click to expand drafts

Open manila folder with a stack of blank pages held by a paperclip.

  • Coconut

    •The Clean Of Clorox. The Smell Of Vacation.

    •Gives A Clorox Clean. Smells Like The Beach.

    •Clorox Clean + Coconut. It Just Makes Scents.

    Grapefruit

    •Cleans Like Clorox. Smells Like Tangy, Citrus Joy.

    •Get A Clorox Clean & Citrus Scent.

    •Clorox Clean + Grapefruit. It Just Makes Scents.

    Lavender

    •Cleans Like Clorox. Smells Like Flowers.

    •The Clorox Clean You Love + A Calm & Soothing Scent.

    •Clorox Clean + Lavender. It Just Makes Scents.

  • •Clorox Clean Never Smelled So Good.

    •Get A Clorox Clean + Scentiva Scent.

    •Start Clorox Clean & Scentiva Fresh.

    •The Clorox Clean You Need. The Scentiva Freshness You Want.

    •Smells Great. Cleans Like Clorox.

    •Get Your Home Clorox Clean & Smelling Serene.

    •Clorox Clean, Fresh Scent.

    •Start Clean. Stay Fresh.

    •Scents The Difference.

    •A Clean You Can Scents.

Alternate Headlines

Wooden rubber stamp with 'APPROVED' text 
“ SMELLS LIKE COCONUT.
Blue "Approved" stamp on a transparent background. 
cleans LIKE Clorox. "

Final toolkit headline

Ready for retailers

Vintage Macintosh computer with keyboard and mouse, displaying an old web browser on the screen.

In-store shelf signage

Vintage Macintosh computer with CRT monitor, keyboard, and mouse, displaying a web article on the screen.

Walmart endcap extension

Retailer offsite display ads

On January 8, 2024, the Scentiva Shopper Toolkit, featuring my original crafted headlines and body copy, was released to retailers nationwide, including:

 Kroger, home depot, TArget, and walmart. 

The toolkit led the marketing initiative to return Scentiva products to shelves and continues to be adapted and expanded into various components of Scentiva’s marketing strategy today.

As Seen on amazon

The initial success of the relaunch campaign led to it being expanded internationally and my original copy was featured on digital banners displayed on Amazon UK’s website.

Amazon product listing for Clorox Scentiva Disinfecting Mist, Coconut and Waterlily scent, featuring a spray bottle, wipes, and other cleaning products. Price listed as £10.17. 
International Headline Expansion

This expansion underscores the campaign’s global impact and highlights the versatility of the messaging I crafted.